Smash it with video ads

When you don’t have any budget. In this video we’ll go through the fastest way you can learn who your audience are, what they respond to and make a simple ad to start selling online.

The Problem/Solution ad structure
- Hook “The Problem”: Briefly touch on a common frustration or pain point. The snappy and personal you can make it the better.
- The solution. Your "Aha moment!": Quickly introduce your solution as if it's a natural next thought.
- Drop the "So What?" Benefits & Features: Highlight the real-world benefits, make it exciting.
- Outcome aka your "Happy Ever After": Show how life improves thanks to your product/service.
- Make it an Easy "Yes": Subtly guide them towards wanting it, not a hard sell.
Write 5 more versions of the script focusing on different pain points or benefits.
- Reach a Wider Audience, Connect More Deeply: Different concerns resonate with different people. By addressing various needs, you expand your reach and build stronger connections.
- Show the Complete Value: Your product likely offers multiple solutions. Highlighting diverse benefits paints a fuller picture of its worth.
- Learn What Truly Resonates: By testing different pain points and benefits, you gain valuable insights into what your audience actually cares about, allowing you to refine your messaging for maximum impact.
Film it!
- Show Your Face (or a Real Person): Personalize your message! Having someone on camera makes it more relatable and trustworthy.
- Choose a Relevant Setting: The background should make sense for your product/service. It adds context and authenticity.
- Speak Naturally, Don't Just Read: Deliver your message like a real conversation. Enthusiasm and genuine tone are key.
- Consider a Conversational Approach: Instead of a direct monologue, try an interview format. Asking questions can feel less like an ad and more engaging.
- Turn Statements into Questions: Rephrasing your points as questions can pique curiosity and encourage viewers to think along with you.
  
  You can learn more about how to shoot it when you join The 7 Day Challenge (below)

- Cut the Fluff, Keep it Snappy: Brevity is key. Viewers have short attention spans, so get to the point quickly.
- Captions are Your Friend: Always add captions. They make your video accessible and help the algorithm understand your content.
- Don't Overthink It (Initially): Focus on the basics of cutting out pauses. You can get fancier with editing later.
- Utilize Free Tools: You don't need expensive software to make effective edits. Free options like DaVinci Resolve and CapCut are great starting points.
- Get free stock footage on pexels.com
- Get unbiased insights: Create a new account to get unbiased data and understand organic reach without pre-existing audience influence. (or use Instagram Trial Reels)
- Follow the data: Actively track key metrics like views, likes, comments, and shares to understand what's resonating.
- Learn from Your Audience's Reaction: Use the performance data to identify which content styles, topics, and approaches are most engaging.
- Iterate Based on Evidence: Let the data guide your future content creation. Do more of what works and less of what doesn't.
- Test Your Organic Winner: Leverage content that already performed well. It's a good starting point for paid campaigns.
- Make Your Ask Clear: Include a direct call to action so people know what you want them to do next.
- Keep it Simple and Direct: The call to action should be easy to understand and act upon.

Want to take your videos to the next level, join

The 7 day Challenge

Founding a company is insanley exciting. You’re building something from scratch an idea that no one has done before, you’re doing it your way. BUT many founders often spend YEARS in the pre-launch phase, without the resources to “move fast and break things”. You’re planning fantasising, waiting to raise funding. But reaching your audience, seeing what they actually want, what they love about your product, what you could improve… Is expensive and often out of your reach. This is where creating MVP ads yourself comes in.

When you don’t have sales, or a clear customer profile that you KNOW, with real data, is going to buy your product. You do NOT want to drop £15k on a video campaign. Since all your assumptions might be off... If they are, you’d just compound bad results. That 15k would give a SICK ROI if you had the data to know your customers, and resources to run it, but when you’re strapped for cash, you gotta be smart and focus on proving your thesis. Save that budget for when you need to scale!

That’s why we’ve created this course to help startups who are pre-funding, or pre-sales to get that initial data. We’ll guide you through the process we use, and storytelling concepts that have generated over £93,000,000 through crowdfunding and online ads over the last 10 years.

Even with no knowledge of the video production process we’ll teach you exactly the 5 scripts you need to shoot, how to find models, how to shoot it on your phone and quickly edit it. Then finally how to set up your own ads in a cost effective way so you can get that real world data. Who wants your product, why do they love it? What will they pay for it?

So that you can go out and find the answers, get your MVP out there, get some sales, get your first app downloads etc. Wihout having to remortage your house on a production company.